Bet The Process

Bet The Process

Jeff Ma and Rufus Peabody talk sports betting

  • 48 minutes 54 seconds
    March Madness Sweet 16 With New Guest Gav | Sponsored by Novig
    This week on Bet the Process, Jeff and Rufus welcome Gav, a new guest they met on X/Twitter. A college basketball bettor and analyst from a finance background, Gav shares his analytical approach to handicapping games by combining multiple statistical models, explains his reasoning for specific picks, and covers several key matchups.
    25 March 2026, 10:01 pm
  • 50 minutes 53 seconds
    Ken Pom Kicks Off March Madness | Sponsored by Novig
    This week on Bet the Process, college basketball analytics legend Ken Pomeroy is back to discuss the beginning of March Madness, with insights for making a bracket, upsets, and a surprise sleeper pick.
    16 March 2026, 7:04 pm
  • 56 minutes 31 seconds
    In-Person With Novig CEO & Founder Jacob Fortinsky | Sponsored by Novig
    This week on Bet the Process, Jeff and Rufus sit down with Jacob Fortinksy, founder and CEO of Novig, in their NYC office to discuss where the company is headed and more. Also, Jeff and Rufus recap Sloan and some golf betting.
    11 March 2026, 10:04 pm
  • 44 minutes 6 seconds
    Shane Battier on NBA Analytics + More | Sponsored by Novig
    This week on Bet the Process, the No-Stats All-Star Shane Battier joins to discuss his journey from being a traditional scoring-focused player to embracing analytics in his NBA career, how basketball analytics has evolved over the years, and his transition to business as chief culture advisor for Palmetto Solar.
    2 March 2026, 7:50 pm
  • 1 hour 2 minutes
    Jeff Chats With Statsbomb Founder Ted Knutson | Sponsored by Novig
    This week on Bet the Process, Jeff chats with Ted Knutson - Statsbomb founder, soccer (football) expert, and long time friend. Topics discussed include finding betting edges in football, Ted's current work in women's football team management, and the challenges of balancing fan expectations with long-term strategic improvements.
    25 February 2026, 5:19 pm
  • 52 minutes 30 seconds
    Super Bowl Recap with the Peabody Brothers | Sponsored by Novig
    This week on Bet the Process, Tom Peabody joins Jeff and Rufus to recap their Super Bowl experience. Also discussed - upcoming golf plans, this year's Sloan analytics conference, and Jeff's flag football coaching struggles.
    12 February 2026, 2:37 am
  • 1 hour 10 minutes
    The Big Game (aka Super Bowl) with Matthew Davidow | Sponsored by Novig
    This week on Bet The Process, Jeff and Rufus share their thoughts on the Super Bowl, then bring in Matthew Davidow to discuss further. Topics include player performances, prop bets, and modeling approaches with adjustments for game situations.
    3 February 2026, 9:35 pm
  • 1 hour 5 minutes
    Trading and More with Kris Abdelmessih
    This week on Bet the Process, Kris Abdelmessih joins to discuss the evolution of trading firms and their strategic choices in the late 1990s and early 2000s, the challenges of selling startups and maintaining trading cultures, and today’s market making and prediction markets.
    31 January 2026, 2:24 am
  • 49 minutes 10 seconds
    Adam Levitan of Establish The Run
    This week on Bet the Process, Jeff and Rufus welcome Adam Levitan, co-founder of Establish The Run, to discuss his evolution from DFS-focused projections to broader sports betting and prediction markets, as well as some college football recap and NFL analysis and predictions.
    22 January 2026, 7:48 pm
  • 1 hour 1 minute
    Kevin Cole of Unexpected Points Talks NFL Playoffs
    This week on Bet the Process, NFL data analyst Kevin Cole (Unexpected Points on Substack) returns to break down the playoffs, recapping wild card weekend and focusing on the remaining games.
    13 January 2026, 7:33 pm
  • 1 hour 9 minutes
    NFL Wildcard Weekend with Judah Fortgang | Sponsored by Novig
    This week on Bet the Process, Judah Fortgang (Throwthedamball on Substack) is back to cover NFL playoff matchups, including offensive/defensive strategies, player performances, and weather impacts.
    7 January 2026, 8:24 pm
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