HBR IdeaCast

Harvard Business Review

From Harvard Business Review

  • 32 minutes 9 seconds
    Tech at Work: The Future of Spatial Computing

    The Apple Vision Pro is the latest in a long line of trendy, expensive spatial computing headsets. (Remember Google Glass?) But the augmented reality and virtual reality features that these devices enable can have an impact beyond video games. Pioneering companies are using these immersive tools to train employees and to engage with consumers in digital and retail settings. It’s growing increasingly important for senior leaders to explore the possible use cases and to understand the potential benefits and ongoing challenges that accompany these technologies.

    Tech at Work is a four-part special series from HBR IdeaCast. Join senior tech editors Juan Martinez and Tom Stackpole for research, stories, and advice to make technology work for you and your team.

    In this episode, researcher Srinivas Reddy and AR/VR entrepreneur and educator Dinesh Punni discuss how augmented reality can affect consumers’ brand awareness and purchasing behavior. The experts share business results from in-market research, identify challenges for the technology as it evolves, and explain how to launch a spatial computing experiment at your organization.

    Reddy is a visiting professor of marketing at Northwestern University’s Kellogg School of Management and professor emeritus of marketing at Lee Kong Chian School of Business, Singapore Management University.

    Punni is the CEO and founder of a Berlin, Germany-based company, immersive insiders, that trains AR/VR developers and designers.

    This is the final episode of the Tech at Work series. Check out our other episodes:

    Please let us know what you think of the episodes and which technology topics you want us to cover at [email protected].

    Further reading:

    13 June 2024, 1:00 pm
  • 27 minutes 55 seconds
    Yum! Brands’ Former CEO on Why You Should Never Stop Learning
    After 15 years leading the parent company of KFC, Pizza Hut, and Taco Bell, David Novak wanted to help others become better leaders. He believes the key is to put learning at the center of everything you do, whether you’re an entry-level worker or a multinational executive. Novak outlines three main areas for learning: from your own life experiences, from the people and situations available right now, and from the habit of curiosity. Above all, he says the most effective leaders turn their learnings into action, something that takes insight and practice. Novak’s new book is How Leaders Learn: Master the Habits of the World's Most Successful People.
    11 June 2024, 1:00 pm
  • 28 minutes 39 seconds
    Why You Need to Stress Test Your Strategies (and Tactics)
    While many teams and organizations engage in scenario planning, most don't go far enough. Arjan Singh, consultant and adjunct professor at Southern Methodist University, says a more disciplined approach, borrowed from the military, can help leaders truly test how their strategies, operations, and tactics hold up against competitors, shifting market dynamics, and unexpected events. He's helped hundreds of companies identify risks and find new ways to innovate by leading them through corporate war games, and he explains his process and results. Singh is the author of the book Competitive Success: Building Winning Strategies with Corporate War Games.
    4 June 2024, 1:00 pm
  • 38 minutes 6 seconds
    Tech at Work: How to Get the Most Out of Digital Collaboration Tools

    Tools for collaborating online—email, instant messengers, videoconferencing apps, cloud storage, and so many others—have become the norm for most of us. But few leaders have taken the time to learn the best ways for their teams to use these ever-present tools.

    Tech at Work is a four-part special series from HBR IdeaCast. Join senior tech editors Juan Martinez and Tom Stackpole for research, stories, and advice to make technology work for you and your team.

    In this episode, they talk to researcher Paul Leonardi and organizational leader Sandra Ma. The experts explain how to best match collaboration tools with work tasks and how to know when a technology isn’t working for your team. They also discuss how leaders should go about selecting the most effective digital collaboration tools for their organizations.

    Leonardi is the Duca Family Professor of Technology Management at the University of California, Santa Barbara.

    Ma is the CEO and cofounder of Jovial, a company that helps teams improve their communication at work.

    New episodes of Tech at Work publish in the HBR IdeaCast feed every other Thursday from May 2, after the regular Tuesday episode. Please let us know what you think of the series and which technology topics you want us to cover at [email protected].

    Further reading:

    30 May 2024, 1:00 pm
  • 27 minutes 4 seconds
    What Venture Capitalists Can Teach Companies About Decision-Making
    Venture capital firms notoriously embrace risk and take big swings, hoping that one startup will become a monster hit that pays for many other failed investments. This VC approach scares established companies, but it shouldn’t. Stanford Graduate School of Business professor Ilya Strebulaev says that VC firms have proven best practices that all leaders should apply in their own companies. He explains exactly how VC’s operationalize risk, embrace disagreement over consensus, and stay agile in their decision-making—all valuable lessons that apply outside of Silicon Valley. With author Alex Dang, Strebulaev cowrote the new book The Venture Mindset: How to Make Smarter Bets and Achieve Extraordinary Growth and the HBR article "Make Decisions with a VC Mindset."
    28 May 2024, 1:00 pm
  • 29 minutes 32 seconds
    How to Navigate Change at Any Career Stage
    Disruption and transformation at the new normal in nearly every industry. So how do you stay ahead of the curve?  Over the past four decades, Bonnie Hammer  successfully adapted to massive changes in the media industry, rising from production assistant to leadership roles in broadcast, cable, and streaming. Now vice chair of NBCUniversal, she has advice on how to get noticed, acquire the right skillsets, make smart decisions, and adjust to shifting corporate and market dynamics. She's the author of the book 15 Lies Women Are Told at Work: ...and the Truth We Need to Succeed.
    21 May 2024, 1:00 pm
  • 35 minutes 27 seconds
    Tech at Work: How the End of Cookies Will Transform Digital Marketing

    Google is planning to phase out third-party cookies by the end of 2025. Consumers may be cheering the improved privacy online, but what will this huge shift in advertising technology mean for digital advertising, online publishing, and the open Internet?

    Tech at Work is a four-part special series from HBR IdeaCast. Join senior tech editors Juan Martinez and Tom Stackpole for research, stories, and advice to make technology work for you and your team.

    In this episode, researcher Garrett Johnson and executive Jamie Seltzer discuss the new technologies that are already being tested to replace cookies. They explain the trade-offs and how digital marketers are preparing for this change, as well as share how the online advertising and publishing industries may be affected.

    Johnson is an associate professor of marketing at Boston University’s Questrom School of Business.

    Seltzer is global executive vice president at Havas Media Network, where she leads CSA, Havas Media’s global data and technology consulting group.

    New episodes of Tech at Work publish in the HBR IdeaCast feed every other Thursday from May 2, after the regular Tuesday episode. Please let us know what you think of the series and which technology topics you want us to cover at [email protected].

    Further reading:

    16 May 2024, 1:00 pm
  • 24 minutes 9 seconds
    The Hidden Burden of Long Covid and What Companies Can Do
    Around 18 million adults in the U.S. alone suffer from long Covid, a chronic illness with a wide range of symptoms and severity. With approved therapies a long way off, workers with long Covid often struggle in silence. And most companies have neither a good understanding of the situation nor effective policies in place, say MIT research scientist Beth Pollack and Vanguard University professor Ludmila Praslova. They share the conditions associated with long Covid, what life is like for those workers, and the accommodations and flexibility they recommend HR leaders and organizations implement. Pollack and Praslova are coauthors with researcher Katie Bach of the HBR Big Idea article “Long Covid at Work: A Manager's Guide.”
    14 May 2024, 1:00 pm
  • 26 minutes 34 seconds
    Behind the Boom in Celebrity Brands
    There was a time when consumer goods companies paid musicians, athletes, and actors for endorsements, or to license their name and likeness. But in recent years, there's been an explosion of celebrities getting into business directly, selling everything from shapewear to tequila. Ayelet Israeli, professor at Harvard Business School, says the growth of social media and online, direct-to-consumer retail accelerated this trend, but notes that not all celebrity brands are a success. She explains what works and doesn't, and outlines lessons for non-famous entrepreneurs and established companies. Israeli is coauthor of the HBR article "What Makes a Successful Celebrity Brand?"
    7 May 2024, 1:00 pm
  • 37 minutes 20 seconds
    Tech at Work: What GenAI Means for Companies Right Now

    If you’re a senior leader, managing technology has never been more challenging—especially as organizations struggle to deploy generative artificial intelligence. Since ChatGPT burst into the mainstream a year and a half ago, everyone has been scrambling to make sense of how to use these tools, what they can and can’t do, and what they mean for our work and our teams.

    Tech at Work is a four-part special series from HBR IdeaCast. Join senior tech editors Juan Martinez and Tom Stackpole for research, stories, and advice to make technology work for you and your team. New episodes publish in the IdeaCast feed every other Thursday starting May 2, after the regular Tuesday episode.

    In this episode, Ethan Mollick, a management professor at The Wharton School of the University of Pennsylvania and author of the new book Co-Intelligence: Living and Working with AI, discusses what he’s learned through direct experimentation with these tools, where he sees the most potential, and why organizations are struggling to create value with them.

    And please let us know what you think of the series and which technology topics you want us to cover at [email protected].

    Further reading:

    2 May 2024, 1:00 pm
  • 20 minutes 26 seconds
    How Bad Leaders Get Worse over Time
    There's plenty of advice on how to grow into a better leader. And it takes effort to become more effective. But bad leadership gets worse almost effortlessly, says Barbara Kellerman, a Center for Public Leadership Fellow at Harvard Kennedy School. She shares real examples from the public and private sectors of how bad leaders spiral downward, and how bad followership enables that negative trend. She gives her advice for recognizing and avoiding ineffective and unethical leaders. Kellerman is the author of the new book Leadership from Bad to Worse: What Happens When Bad Festers.
    30 April 2024, 1:00 pm
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